ABSTRACT
Given the important role that social media play in image management of any business entity in today’s digitalised world, this study seeks to examine social media and organisation image management in private sector with a focus on Igbinedion university, Okada, Edo state, Baze university, Abuja and Lead city university, Ibadan. The study adopted a cross-sectional survey design and 285 students were selected from the three private universities using a random sampling method. Also, a total of fifteen (15), five media specialist in the ICT department from each of the chosen universities were purposively selected for interview. A well- constructed and self-developed questionnaire titled “Social Media and Organisational Image Management in Private Sector Organisation Questionnaire (SMOIMPSO)” was used to get the desired information from students. Findings reveals that organisational image management cannot be meaningfully examined in isolation of social media. It was recommended that private universities should make and effectively use various social media platforms that its publics/customers are registered on.
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This research work studied the relationship between student’s gender and academic achievement in Computer Science in Onich...
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This study investigated the effect of Guided Discovery instructional strategies on JSS Students performa...
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Despite the increasing disciplinary and career related challenges, not much focus has been placed on Undergradu...
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This study examines the impact of human resource management on organizational performance. Generally, this stu...
BACKGROUND TO THE STUDY
The banking industries are susceptible to all forms of risk. It has an ageing long history in th...
Background of the Study
The number of people with high blood pressure is in the increase and research has shown that thi...
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This dissertation presents the development of an optimized routing scheme for a capacitated vehicle model using Firefly Algorith...
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This study examined the impact of foreign loan and foreign investment on the Nigerian economy. Real gross domes...
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The study was a comparative analysis of the management of public and private secondary schools in Kaduna State, Nigeria. The stu...
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In totality, the aim of this topic “the effects of drug abuse on the youth” i...